The Social Network, or the "Facebook movie" as those who have seen the trailer may refer to it as, has been getting rave reviews from critics. As of this writing, it has a score of 98% on Rotten Tomatoes.
While we have yet to see the film, its success is indicative of the massive evolution that Facebook has gone through since its inception. Facebook is more than a place for college kids to socialize. It has become a dramatic battlefield where businesses compete for the public's attention. It is a massive company that has revolutionized marketing. In short, it cannot be ignored by your company.
Just as critics are taking The Social Network seriously, businesses should start taking Facebook seriously.
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